The question that’s probably on your mind right now is the question I asked before I booked a trip to Ukraine. “Is it safe?” was something I asked and just about everyone that knows me asked as well. Every answer that came back to me was “Yes,” followed by a “but.”

Ukraine is involved in a long-standing war with Russia after Russians invaded the eastern part of the country. Russia’s aggression has affected every aspect of Ukrainian life. There is always a threat of violence. Even while I was visiting Ukraine, sirens went off, causing us to move to the basement of the hotel one morning.

Even with the sirens, I always felt safe in Lviv and the surrounding areas. For the average Ukrainian, the sirens have become part of life. It’s Russia’s way of attempting to disrupt the life of everyday Ukrainians. I ate at great locations, walked the streets, visited museums and churches, and snowboarded in the mountains and never once was afraid.

While in Lviv, I met with Governor Maksym Kozytskyy and I asked him if he wanted tourists to explore Ukraine during and after the war. He replied, “During. The more people we have here, the more Ukraine will be open for the world to see. We are a very big country and we want the world to understand this. We want tourists here. To eat our food. Understand our heritage. To see our architecture. And to understand our people. That way, people will know our goals and understand why we are fighting for freedom.”

I still get asked why Ukraine is a tourist destination a lot, which is why I answered that question with a list of why Ukraine is a tourist destination right now.

Fifteen Reasons to Visit Western Ukraine Now!
- Ukrainians want you to come. I wondered before the trip if Ukrainians would be upset that an American was visiting Ukraine. That I was taking advantage of them because the US dollar is stronger than the hryvnia. It was not the case. Everywhere I went, I felt welcomed. Often, strangers would come up to us and ask us questions. Over and over again, we were told, “thank you for coming.”
- Exchange rates benefit Americans. The most expensive thing that you’re going to find is the plane trip, but even that is not too expensive. Americans can have a 5-star experience at budget prices.
- Ukrainian hospitality is unlike any place I’ve visited. It didn’t matter where we stayed, what we ate, or the type of excursion, Ukrainians always made sure I had the best experience of my life. I’m not tossing kind words in here to make you want to read my stories and book a trip. It’s the honest truth. I have never received such great service anywhere. Often when you visit a place, you know that you’re getting a service because you’re paying and they want a good tip. That didn’t register in Ukraine. I was constantly welcomed with kindness and exemplary service.
- Lviv is the ideal European city you’re looking for. The cobblestone streets and colorful facades provide that European getaway. Lviv’s Oldtown is listed as a UNESCO site and there are charming cafes and restaurants on every block.
- One of the best reasons to travel is to experience a different culture. With a blend of Ukrainian, Polish, and Austro-Hungarian influences, there’s plenty to absorb while on a Ukrainian vacation.

Photo by Joshua Brandenburg. Taken at Bukovel Ski Resort. - Ukraine has amazing ski resorts. The largest ski resort in Eastern Europe is Bukovel, which is in Western Ukraine. I wrote about the ski/snowboard scene previously. Winter sports enthusiasts have a plethora of resorts to choose from and can take advantage of the exchange rate. One can book a trip to Ukraine and still spend a lot less than a ski trip to Canada or the top ski resorts in the United States.

Photo by Jason Greene. Taken at watchtower in Orivska located in the Carpathian Mountains. - The Carpathian Mountains are beautiful. Most people don’t have stunning mountain views in their mind when then think of Ukraine. The Carpathians are an unhidden gem in Ukraine. With incredible views, the Carpathian Mountains are a glorious sight. They are perfect for winter recreation, horseback riding, beautiful drives, and hiking. Nature lovers will not want to leave.
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Photo by Jason Greene. The Lviv Opera House. The art scene continues to flourish in Ukraine. The Lviv Opera and Ballet continue to wow audiences with sites and sounds. Museums representing the best of Eastern Europe are found throughout the country. War will never stop art from bringing joy and guiding civilizations toward a better tomorrow.

Photo by Jason Greene. Taken at Park 3020. - The culinary scene will delight every foodie that ventures into Ukraine. Borscht became my go-to and I have yet to find an equal substitute since being back in the USA. Each region has their specialties dishes and one can take a food tour alone that would be worth the trip.
- Medical spas are perfected in Ukraine. I’ve often thought about booking a medical spa stay, but they’re too costly here in the US and in Canada. I toured 3 medical spas in Ukraine; Truskavets, Emily’s Resort and Medical Spa, and Edem Medical Spa and Resort. I was amazed at how thoroughly a person can be checked out and remade better. Spas in Ukraine are next level. Whether you are visiting a medical spa or a local banya, a guest will leave better than when they arrived.
- You can’t go to Europe without visiting a castle, and Ukraine has plenty of those too. It appears every village has a local castle with tales of battles and valor. Castles dating back hundreds of years are available for guided tours and self-guided. History comes to life passing through the large stone buildings.
- One of my favorite things to do when I visit Europe is to walk through old churches. The churches in Ukraine are architectural masterpieces. Inside, visitors can find beautiful religious artwork and an insight into Ukraine’s rich cultural heritage. Another reason I love to visit churches in Europe is that they can briefly provide a sense of serenity and spiritual connection to those in the community that worship there.
- Hutsuls in the Carpathian Mountains offer guest an interesting look at the old way of life. Tourists can walk through a traditional Hutsul home, eat delicious cuisine, and participate in their folklore and beliefs. It’s always interesting to step into a different world and I can’t stress enough about visiting a traditional Hutsul restaurant. It would be a highlight on any vacation.
- Get there before everyone else does. Americans, we like to be the first ones to experience something. Tourism in Ukraine will take off soon and you’ll want to get there before it does. The country is too inviting for visitors to pass up for long. With something for everyone, Ukraine is ready and open for business.
- The people. The greatest thing about Ukraine is that it’s comprised of Ukrainians. They are Ukraine’s greatest resource. Ukrainians constantly impressed me with their amiable disposition, enthusiastic conversation, and sincere kindness.
I could easily list 25 more reasons to visit Ukraine, but I’ll stop at 15. When I usually visit other countries, I know how the trip will turn out and I’m usually right. Before visiting Ukraine, I had this idea that Ukrainians would be so overcome with war that joy would be hard to find. I was wrong about my assumptions. Ukrainians are still living life to the fullest and seeking jubilation in everyday life. And that’s exactly what a vacation should be as well.



Hear are more stories abour our time in Ukraine:
Where is God During War: A conversation with a Ukrainian Priest
15 Reasons to Visit Western Ukraine Now
Defeating Darkness with Art: Touring Park 3020
Getting Naked in Ukraine
Rebuilding Ukraine by Rebuilding Children’s Lives: My interview with the staff of SOS
Emily Resort and Spa in Lviv, Ukraine is a Luxury Paradise with Family-Friendly Activities
Visiting Ukraine During the War
Representing America in the Back of a Taxi in Ukraine
Promoting Tourism in Ukraine During the War
Visiting Ukraine During the War
Snowboarding in Ukraine
Tips for Americans Visiting Ukraine
Visiting Truskavets’ Healing Springs and Spas
Horseback Riding in the Carpathian Mountains
Visiting Kamianets-Podilkskyi: Remembering the Past and Building to a Better Future
The Show Must Go On: The Lviv Opera House is Open Despite the War
Traditional Ukrainian Drink Uzvar Recipe
Kyiv Mule Cocktail Recipe
To see Joshua Brandenburg’s photos of Ukraine, click here.
Our Ukrainian host with the Lviv government organized our trip to show that Ukraine is open for tourism. We felt completely safe throughout our time in the Lviv Oblast region. We had many sumptuous meals and were entertained throughout our time. (Follow Lviv’s tourism Instagram and Facebook accounts for more information)
Our American/Ukrainian contact, Sasha Vosk, was born in Ukraine and looks to help build Ukraine through tourism. He founded the organization, Rebuild Ukraine Foundation, to help build up the Ukrainian economy and help inform the world of all that Ukraine offers. One doesn’t need to wait till the end of the war to visit the country. It’s ready for tourists now.

Oh, I want to go 🙂
Oh, I want to go, but perhaps in the summer.