When I became a stay-at-home dad 12 years ago, nobody was marketing towards my demographic. Oh how times have changed. If spotting dad centered commercials during the Super Bowl was a drinking game, people would be drunk by the end of the first quarter. One of the leaders in making that happen was the NYC Dads Group which blossomed into City Dads Group with meet-ups in 25 cities. Joining that group of involved and caring dads was one of the best decisions I made as a parent.
In the video below, Lance Somerfeld from City Dads and I discuss dads working with brands.
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