Musings Parenting

Companies are Targeting Dads: An Interview with the New York Post

When I became a stay-at-home dad 12 years ago, nobody was marketing towards my demographic. Oh how times have changed. If spotting dad centered commercials during the Super Bowl was a drinking game, people would be drunk by the end of the first quarter. One of the leaders in making that happen was the NYC Dads Group which blossomed into City Dads Group with meet-ups in 25 cities. Joining that group of involved and caring dads was one of the best decisions I made as a parent.

In the video below, Lance Somerfeld from City Dads and I discuss dads working with brands.

You Might Also Like:

The Importance of Being a Part of a Dads Group

No Place I’d Rather Be: Response to a New York Time’s Article

Losing My Temper on the Way to Receive a Dad’s Matter Award

5 Things That Helped Me Become a Better Parent

Britax B Agile Travel System: Review

My Life in a Johnson and Johnson Commercial

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s